10 Benefits of Online Grocery Shopping (And Why You Should Consider It)

Online grocery shopping became very popular in the past few years due to its convenience and availability.  Whether you’re a busy parent or a professional, shopping for groceries online is a great way to get the food you need without the hassle of going to a grocery store.

In this article, we’ll explore the ten benefits of online grocery shopping and why you should consider it the next time you shop for groceries.

1. Shop From Home or on the Go

Whether it’s early morning or midnight, you have the flexibility to order groceries online at any time of the day. You can browse the aisles on your time when it’s convenient for you. There’s no need to check the store-hours or wonder when they restock the shelves.

Most grocery stores and online delivery services have easy-to-use apps that you can navigate on the go. With a click of a few buttons, you can order groceries online and have home delivery within an hour.

2. Save Money With Price Comparison

When you buy groceries online at a website or using an app, you can easily compare the prices of different brands. Most online grocery stores allow you to browse by product or aisle, and you can see a list of available products at your fingertips.

You can check the current coupons and discounts for products before you add them to your cart.

You can also compare the prices of online grocery stores to find the best deals. You can build your shopping cart at a few different online stores to find out which one is the cheapest. 

3. Save Time and Be More Productive

According to Statista, the average person goes to the grocery store 1.6 times a week and spends 43 minutes shopping. It doesn’t include the time it takes to go to the store and drive back home. 

You can save this time by shopping for groceries online and getting it delivered to your home. You can repurpose the time spent at grocery stores to do something more productive. Time is the most valuable thing we can spend, and there are always competing priorities.

4. Shop in a Pressure-Free Environment

If you walk into a grocery store aisle packed with people and shopping carts, the pressure is on! Looking at different products to compare prices and sizes could be daunting. Everyone seems to be in a hurry, and it feels like someone is watching you all the time behind your shoulders.

With online grocery shopping, this is not an issue. You’re the only person in the aisle, and you can take as much time as you need before making that purchase decision.

5. Avoid Multiple Trips to the Store

Sometimes, you go to a grocery store and see an item that’s not on your shopping list. And you have a hunch that you may be running low on that item. You won’t buy it if you don’t need it, but you’re not so sure. It’s time to take a leap of faith!

When you do online grocery shopping, your inventory is in front of you. You can see every item in your pantry, your fridge, and on your counter. You buy what you need in exact quantities and avoid going back to the store multiple times.

Most online grocery stores allow you to add items to your order before they start processing. So, if there’s an after-thought item, you can easily add it to your order.

6. No Impulse Buying

It happens to the best of us when we’re at a grocery store. We see these big promotions in pallets or displays in the middle of aisles. The FOMO kicks in, and we end up buying items that we don’t need.

These promotional displays are strategically placed at grocery stores to entice customers. They are in high-visible locations and usually offer a discount.

There’s much less impulse buying when you shop for groceries online. It’s easier to stick to your shopping list and avoid buying items that you don’t need.

7. Check Deals and Coupons Online

When you shop for groceries online, deals and discounts show up at your fingertips. You don’t need to worry about clipping coupons or missing price tags at store shelves. You can easily apply digital coupons to qualifying items in your cart.

If you have a store loyalty card, you can use it for online orders and continue to receive benefits. Most grocery stores apply discounts associated with your card to online orders.

You can also use store loyalty cards when you order from online delivery services like Instacart. I wrote an article about this topic, and if you’re interested in learning more, you can check it out.

8. Shop by History

Another benefit of buying groceries online is the ability to use the shopping history to make repeat purchases.

Most online grocery stores keep your order history in the system, so you can quickly bring them up and reorder. We often purchase the same items to restock our pantry or fridge, and this feature comes handy when you’re ordering groceries online.  

Online delivery apps like Instacart remember your preferences for replacement items as well. You don’t have to build a shopping list from scratch for each order, which saves you a lot of time.

9. Keep Track of Your Shopping Cart

When you’re shopping for groceries online, you can see how much is in your cart at any given time. It gives you control of your budget and helps you remove unnecessary items if you’re overspending.

It’s easier to make impulse buys at a grocery store. If you have a set budget for groceries, online shopping allows you to stay on budget and avoid surprises at checkout.

10. Better for the Environment

According to the Environmental Protection Agency (EPA) case study, ordering groceries online reduces the number of vehicles on the road and lowers pollution. 

Delivery trucks in the future will become more efficient. EPA and DOT set standards for trucks to reduce emissions and improve fuel economy. Alternative fuels, such as hydrogen and electricity, also look promising.

If you’re flexible with your delivery time, it helps trucks optimize their routes, and you play a role in making the environment better each time you place grocery orders online. 

Summary

In this article, we covered the ten benefits of online grocery shopping. Demand for online grocery shopping increased significantly in the past few years, and more grocery stores started offering home delivery.

Some grocery stores have their own delivery service, and others partnered with third-party companies like Shipt or Instacart to deliver groceries to your home.

The convenience of online grocery shopping comes with additional costs. If you’re ordering through an online delivery service like Shipt or Instacart, there are delivery fees, service fees, and the tip for your driver.

Some delivery services have higher costs than others, so you should compare prices to find the cheapest option. You can check out the related articles below to find out more about grocery delivery services and how to save money when you order groceries online.

Related Articles:

16 Grocery Stores With Home Delivery (And How Much It Costs)

Is Shipt Better Than Instacart? (Cost and Service Comparison)

9 Tips to Save Money on Instacart Orders

Can You Use Store Loyalty Cards and Ibotta With Instacart?

Written by Erol

Erol has over 12 years of experience in the consumer goods industry. He launched many successful products for major brands, which are sold at big retailers like Walmart, Costco, Amazon, Target, Kroger, Publix, and more. He likes to write and share his experience with others. Outside of work, you can find him at a hiking trail in New England, or playing soccer with his kids.

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